Magento SEO

The Magento platform is one of the top eCommerce platforms, but search engine optimization (SEO) is often overlooked. SEO is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining high-ranking placements on the search results page of a search engine — including Google, Yahoo, and Bing. It considers how search engines work with your website content, title, URLs, meta-tags, link popularity, and traffic from other websites.

Best practices Magento SEO

Optimizing a Magento eCommerce site for search traffic is a huge part of running a successful ecommerce business. When done right, it can result in increased conversions, better user experience, and easier time to market for merchants.

Optimize Product Images

Optimizing product images for SEO can be a tough job. It is vital that the image contain all relevant keyword phrases and descriptions, including alt-text and title tags. Magento SEO best practices recommend optimizing images for SEO by enabling the “Replace Image URL” option in the Magento store.

Robots.txt

The Robots.txt file is a simple yet powerful tool that can help you control the search engine indexing of your site pages. Essentially, it is a list that the search engine uses to ignore or follow your website’s pages.

Sitemap

When you build a Magento site, you should create a sitemap to help search engines discover and index your site. Adding a sitemap to your Magento site tells the search engines exactly which URLs to crawl and index. This helps reduce the load on the search engine’s crawlers and helps the crawlers index your site more quickly.

Loading Speed

Speed is an essential element of any website; the same goes for Magento SEO, which focuses on indexing and crawling. Speed is a double edge sword, though. Maintaining your hosting package by writing a clear and well-structured.